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content marketing

American  
[kon-tent mahr-ki-ting] / ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

  1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

    content marketing through blogs and email newsletters.


Etymology

Origin of content marketing

First recorded in 1980–85

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