content marketing

American  

[kon-tent mahr-ki-ting] / ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

1. marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

   content marketing through blogs and email newsletters.

---

Etymology

Origin of content marketing

First recorded in 1980–85

Example Sentences

See Examples For:

content marketing

It made sense for his family at the time because his wife’s business was growing, while he felt his career in content marketing had plateaued.

From MarketWatch ● Jun. 23, 2026

At Nvidia’s on-site Build-a-Claw experience, technologists were building “claws” for everything from road trip planning to job applications, research and content marketing.

From The Wall Street Journal ● Mar. 18, 2026

Ronnie Singh, head of lifestyle and content marketing at 2K, announced his company’s deal to help preserve the mural Monday on ESPN’s “NBA Today.”

From Los Angeles Times ● Oct. 24, 2023

Ho had accepted a position as a content marketing specialist for an online grocery company called Weee! before the position was rescinded.

From Reuters ● Jun. 22, 2022

A graduate of Marquette University, Mr. Ledesma works as the visual content marketing specialist at The Steward School in Richmond.

From New York Times ● Dec. 17, 2021