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content marketing

American

[kon-tent mahr-ki-ting] / ˈkɒn tɛnt ˌmɑr kɪ tɪŋ /

noun

marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way.

content marketing through blogs and email newsletters.

First recorded in 1980–85

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023