new normal

American  

[noo nawr-muhl, nyoo] / ˈnu ˈnɔr məl, ˈnju /

noun

1. a current situation, social custom, etc., that is different from what has been experienced or done before but is expected to become usual or typical.

   We are facing a new normal that includes raging forest fires and prolonged drought.

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Etymology

Origin of new normal

First recorded in 1920–25

Example Sentences

See Examples For:

new normal

We should not accept this as our new normal.

From Los Angeles Times ● Jul. 24, 2026

Its rapid spread illustrates a new normal in the U.S., where falling vaccination rates have made more communities vulnerable to the highly infectious disease that the country declared eliminated more than 25 years ago.

From The Wall Street Journal ● Jul. 24, 2026

Weather that was once considered extreme is becoming the "new normal", according to the latest Met Office report on the UK's climate.

From BBC ● Jul. 15, 2026

Volkswagen executives have repeatedly stressed the need for the company to slim down as collapsing sales in China have started to look less like a blip and more like a new normal.

From Barron's ● Jul. 10, 2026

This is starting to become our new normal.

From "Like Vanessa" by Tami Charles