Joe Six-Pack

/ ˈsɪksˌpæk /

noun

1. slang,  an average or typical man

Idioms and Phrases

A lower-middle-class male. For example, I don't think opera will appeal to Joe Six-pack; he'd prefer a rock concert. This disparaging term, first recorded in 1977, conjures up the image of a man in undershirt and construction helmet who will down all of a six-pack (six cans or bottles of beer sold in a package) in an evening.

Example Sentences

“We need a voice of reason from the people, somebody who is connected to just normal, everyday Joe Six-Pack, hardworking Alaskan, and I feel that that is who I am,” she said.

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“Lee Atwater drilled into everyone around me that you have to get out of the head of politicos and into the head of Joe Six-Pack,” Mr. Cahaly said.

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"Does 'Joe Six-Pack' care about impeachment?"

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It wasn’t that culturally liberal, non-white voters were numerous enough to make Joe Six-pack irrelevant but rather that Joe Six-pack was willing to support a culturally liberal, non-white candidate.

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But it is far harder, on deadline, to offer serious analyses of those grievances than it is to pretend that Joe Six-Pack cares deeply about what is said at the Tony Awards.

Read more on Slate