or Joe Six-pack
Origin of Joe Sixpack
British Dictionary definitions for joe six-pack
Idioms and Phrases with joe six-pack
A lower-middle-class male. For example, I don't think opera will appeal to Joe Six-pack; he'd prefer a rock concert. This disparaging term, first recorded in 1977, conjures up the image of a man in undershirt and construction helmet who will down all of a six-pack (six cans or bottles of beer sold in a package) in an evening.