Kellogg

How Kellogg leveraged YouTube to reach new audiencesAs the linear TV audience continues to shift, advertisers are finding it increasingly difficult to reach the people they care about and make their media dollars stretch.
How top brands are using connected TV to increase reach and drive results|Google|May 19, 2021|Digiday
Over time, the factory’s owners changed — Kraft, Kellogg, Ferrara Candy — but Teresa remained.
A Crisis of Undiagnosed Cancers Is Emerging in the Pandemic’s Second Year|by Duaa Eldeib, video by Alex Garcia|May 4, 2021|ProPublica
It seemed like a small price to pay for the hefty $1 million per campaign fee and advertisers ranging from McDonald’s to Kellogg’s jumped at the opportunity.
Pitch deck: How Apple approached advertisers its first ads business|Seb Joseph|April 28, 2021|Digiday
So Will started his own company, and Kellogg’s Corn Flakes took off — causing a lifelong rift between the brothers.
So You Think You’re a Foodie?|Daniel Malloy|March 5, 2021|Ozy

Kellogg and his brother Will despised Post for copying their innovative breakfast cereal and would spend years going to battle with the former patient.
A Great Cereal Rivalry: Listen to ‘The Food That Built America’|Sean Braswell|February 18, 2021|Ozy
Even so, Kellogg comes off better than most of the other characters in The Road to Wellville.
American Dreams, 1993: The Road to Wellville by T. Coraghessan Boyle|Nathaniel Rich|October 30, 2013|DAILY BEAST
Bud Light: Rescue Dog Weego Year: 2012 Ad Meter Score: 8.42 Kellogg Grade: C Share Price Change: 1.61 percent 6.
20 Most Effective Super Bowl Ads (VIDEO)|Lauren Streib|January 31, 2013|DAILY BEAST
Doritos: Dog-Collar Revenge Year: 2010 Ad Meter Score: 8.27 Kellogg Grade: B Share Price Change: 3.30 percent 5.
20 Most Effective Super Bowl Ads (VIDEO)|Lauren Streib|January 31, 2013|DAILY BEAST
Bud Light: Rock, Paper, Scissors Year: 2007 Ad Meter Score: 8.28 Kellogg Grade: A Share Price Change: 0.72 percent 17.
20 Most Effective Super Bowl Ads (VIDEO)|Lauren Streib|January 31, 2013|DAILY BEAST
Budweiser: Dalmatian Trains Clydesdale Year: 2008 Ad Meter Score: 8.73 Kellogg Grade: A Share Price Change: -0.99 percent 14.
20 Most Effective Super Bowl Ads (VIDEO)|Lauren Streib|January 31, 2013|DAILY BEAST
One bright little fellow gave me the time, two o'clock, and the distance to Kellogg.
Ocean to Ocean on Horseback|Willard Glazier
The next day he attacked a spy battalion of one hundred and fifty men at Kellogg's Grove, sixteen miles further east.
McClure's Magazine, January, 1896, Vol. VI. No. 2|Various
Herein lies the great charm often, perhaps, unconsciously acknowledged, of Miss Kellogg's efforts.
Memoirs of an American Prima Donna|Clara Louise Kellogg
It is not less evident that Miss Kellogg is a consummate musician—that "rare bird" on the operatic boards.
Memoirs of an American Prima Donna|Clara Louise Kellogg
Defeat under such circumstances would have been honourable, but Miss Kellogg was not defeated.
Memoirs of an American Prima Donna|Clara Louise Kellogg