or key word
How to use keyword in a sentence
Almost every episode of the recurring site feature “Strong Bad Emails” offered users clickable keywords that unlocked something.Homestar Runner, Trogdor the Burninator, and the Birth of the Internet|Rich Goldstein|April 22, 2014|DAILY BEAST
For that matter, even if they also targeted liberal keywords, it would still be just as big a problem.
The government has banned has 138 keywords words from use on the Internet.
But no great storyteller has ever been someone who started out by thinking about traffic numbers and search engine keywords.