kidult

American  

[ki-duhlt] / kɪˈdʌlt /

noun

Informal.

1. adultescent.

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kidult British  

/ ˈkɪdʌlt /

noun

1. an adult who is interested in forms of entertainment such as computer games, television programmes, etc that are intended for children

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adjective

1. aimed at or suitable for kidults, or both children and adults

Etymology

Origin of kidult

First recorded in 1985–90; kid ¹ + (ad)ult

Example Sentences

The rebound has been driven by the so-called kidult market - which relates to players over the age of 12, some of whom are influenced by trends on social media.

From BBC

This "kidult" trend is not unique to China, as young adults around the world question "outdated understandings of adulthood", says Prof Erica Kanesaka, a cultural expert at Emory University in the US.

From BBC

The kidult market - which is toys and games for those aged over 12 - has been growing, particularly as adults buy toys for themselves.

From BBC

He’s hoping it taps into the marketing segment known as the “kidult” — grown-ups, perhaps, who were raised on games and still cherish the thought of crowding around a “Ms. Pac-Man” console.

From Los Angeles Times

The kidult sector is booming, encompassing everyone from the so-called “Disney adult” to those who carry a Labubu doll as a fashion accessory.

From Los Angeles Times