kidult

[ki-duhlt]

noun

Informal.

1. adultescent.

kidult

/ ˈkɪdʌlt /

noun

1. an adult who is interested in forms of entertainment such as computer games, television programmes, etc that are intended for children

adjective

1. aimed at or suitable for kidults, or both children and adults

Word History and Origins

Origin of kidult¹

First recorded in 1985–90; kid ¹ + (ad)ult

Word History and Origins

Origin of kidult¹

C20: from _kid ¹ + ( _ad ) _ult

Example Sentences

The kidult sector is booming, encompassing everyone from the so-called “Disney adult” to those who carry a Labubu doll as a fashion accessory.

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So how does Chuck’s Arcade plan to reach the kidult?

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At home, I’m more than 40 hours into “Donkey Kong Bananza,” but I wind down by playing the game and enjoying a beer — one of the core benefits, I believe, of being a certified kidult.

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He’s hoping it taps into the marketing segment known as the “kidult” — grown-ups, perhaps, who were raised on games and still cherish the thought of crowding around a “Ms. Pac-Man” console.

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"The popularity of Sonny Angel and Jellycat illustrates the growing kidult trend," says Susannah Streeter, head of money and markets at Hargreaves Lansdown, who has covered the retail sector for many years.

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