Dictionary.com
Thesaurus.com

kiruv

American  
[kee-roov] / ˈki ruv /

noun

  1. Hebrew.  the act or practice of bringing secularized Jews closer to Judaism, especially Orthodox Judaism, as through seminars, meetings, and religious rituals.


Etymology

Origin of kiruv

First recorded in 1980–85; literally, a bringing or coming near; nearing