kiruv

[ kee-roov ]
/ ˈki ruv /

noun

Hebrew. the act or practice of bringing secularized Jews closer to Judaism, especially Orthodox Judaism, as through seminars, meetings, and religious rituals.

Origin of kiruv

First recorded in 1980–85; literally, a bringing or coming near; nearing
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019