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Kitemark

British  

noun

  1. the official mark of quality and reliability, in the form of a kite, on articles approved by the British Standards Institution

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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It certifies products with the Kitemark - a voluntary certification scheme proving that products have exceeded international standards for quality, safety and performance.

From BBC ● Apr. 24, 2014

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