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lactivism

  • a word derived from lactivist.
    lactivist
    noun
    a person, esp a woman, who advocates strongly the breast-feeding of children, and is opposed to bottle-feeding

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Yet in a horrifying irony, lactivism itself soon emerged as a profound threat to women and babies in poor countries, particularly in sub-Saharan Africa.

From Slate Dec. 4, 2015

But last month it occurred to her that the global breast-feeding community could use social media to organize real-world, offline "lactivism," in the form of milk sharing.

From Time Nov. 22, 2010

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