laughing matter

Idioms  

1. see under no joke.

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Example Sentences

Despite the humorous tone, the fact Anthropic is screening the ads during the Super Bowl - the most expensive and high-profile marketing opportunity in the US - shows it does not really see its rivalry with OpenAI as a laughing matter.

From BBC

This was hardly the laughing matter he seemed to think it was.

From Literature

But it was no laughing matter for the faithfuls, who are now officially the worst performing group of all time on the UK version of the show.

From BBC

Stagflation, or slowing economic growth and rising inflation, is no laughing matter—and the U.S. economy is showing warning signs of it.

From Barron's

But it wasn’t just a laughing matter for Barbosa, who also helped people affected by the raids for a period of time by donating money to people who reached out to him directly through social media.

From Los Angeles Times