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own brand

British

noun

Also called: own label.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  own-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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own brand

Back in 2022 you only had to shell out £1 for the average box of six supermarket own brand free-range eggs.

From BBC ● May 24, 2026

Before dedicating himself to his own brand, Jacobs worked for 16 years as artistic director of Louis Vuitton -- LVMH's flagship brand.

From Barron's ● May 15, 2026

Absent the aesthetic mandates of an established network, she had to clarify her own brand.

From Slate ● May 6, 2026

After her latest ploy for attention, will there be anyone left who believes former Fox anchor Megyn Kelly stands for something other than her own brand?

From Los Angeles Times ● Apr. 23, 2026

Though it could be argued that she is, herself, her own brand of goddess.

From "The Poisonwood Bible" by Barbara Kingsolver

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023