lifestyle business

noun

1. a small business in which the owner is more anxious to pursue interests that reflect his or her lifestyle than to make more than a comfortable living

Example Sentences

The Oscar-winning US actress-turned-health guru has advocated for the benefits of a range of different diets while promoting her lifestyle business.

Read more on BBC

JP Morgan Chase, American Express, Capital One, they're all now in the lounge - and lifestyle - business.

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Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.

Read more on Los Angeles Times

The Duchess of Sussex, a Los Angeles native, will take a less California-centric approach to her latest lifestyle business.

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Now he’s turning that longevity mission — and the online infamy he has earned because of it — into a lifestyle business, selling supplements and prepackaged meals to less-rich people who would also like to live for a very long time.

Read more on New York Times