lifestyle business

noun
  1. a small business in which the owner is more anxious to pursue interests that reflect his or her lifestyle than to make more than a comfortable living
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012