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low-hanging fruit

British  

noun

  1. the fruit that grows low on a tree and is therefore easy to reach

  2. a course of action that can be undertaken quickly and easily as part of a wider range of changes or solutions to a problem

    first pick the low-hanging fruit

  3. a suitable company to buy as a straightforward investment opportunity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Its customers are low-hanging fruit that many larger software firms may not target.

From Barron's • Apr. 23, 2026

He added that there was "a lot of low-hanging fruit" that rule-makers could address.

From BBC • Apr. 17, 2026

Revisit your payroll elections for 2026: Let’s start with the low-hanging fruit, how to reduce taxable income.

From MarketWatch • Mar. 16, 2026

Car wash employees — along with street vendors, day laborers, farmworkers and gardeners — have become low-hanging fruit.

From Los Angeles Times • Nov. 23, 2025

The boy tilted one ear up at a low-hanging fruit, almost as if he were listening to it.

From "A Wish in the Dark" by Christina Soontornvat

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