Jump To:

• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

---

market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

---

market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

---

Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

Developers tend to love using frontier models because “they simply work better,” said Philip Walsh, an analyst focused on software engineering at market research and IT consulting firm Gartner.

From The Wall Street Journal ● Jul. 17, 2026

Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.

From BBC ● Jun. 25, 2026

Piers Harding-Rolls of Ampere Analysis said the market research firm had estimated a starting price between $700-$800 for the Steam Machine.

From BBC ● Jun. 23, 2026

They ran it through their own market research protocol, called the Program Analyzer, which required audiences to push red and green buttons, recording their impressions of the shows they were watching.

From "Blink" by Malcolm Gladwell

U.S. snack sales by units are down 4% in the past four years, according to data from market-research firm NIQ.

From The Wall Street Journal ● Jul. 8, 2026

In the latter half of 2025, Copilot subscribers increasingly preferred other options, such as Google’s Gemini, according to market-research firm Recon Analytics.

From The Wall Street Journal ● Jun. 22, 2026

“We’ve seen that live-sports engagement on streaming platforms drives strong ad engagement,” Kevin Krim, CEO of TV market-research company EDO, told MarketWatch.

From MarketWatch ● Jun. 16, 2026

Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.

From MarketWatch ● Jun. 16, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell