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market segment

British  

noun

  1. a part of a market identifiable as having particular customers with specific buying characteristics

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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"With the successful acquisition of Naval Systems, we have entered a new market segment where we are also generating profitable growth," he said.

From Barron's May 7, 2026

AMC was absorbed into Chrysler in 1987; the establishment of SUVs as an emergent and lucrative market segment is its legacy.

From Slate Dec. 17, 2023

McDonald's has announced the details of its new restaurant idea, CosMc's, which would operate in the same market segment as Starbucks.

From BBC Dec. 6, 2023

"It looks like their strategy will be to serve the grocery market segment that stands between the Whole Foods and Dollar General segments," Sidone told The Northwest Indiana Times.

From Salon May 9, 2023

"By the end of this decade, we want to be ready to completely transition to electric cars in our market segment, wherever the market conditions allow it," he said.

From Reuters Feb. 19, 2023

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