market research

¹

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

market-research

²

[mahr-kit-ree-surch, -ri-surch]

verb (used with object)

1. to conduct market research on.

market research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Word History and Origins

Origin of market research¹

First recorded in 1925–30

Origin of market research²

First recorded in 1965–70