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market segmentation

British  

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU Commission is investigating potential market segmentation, which could include restricting trade of goods between member states.

From The Wall Street Journal • Apr. 15, 2026

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge • Oct. 1, 2021

She found that gendered toy advertising dropped in the 1970s but had become more prevalent by the mid-90s as toymakers realized they could sell more versions of the same product via market segmentation.

From Slate • Dec. 24, 2013

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

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