market segmentation

British  

noun

1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

---

Example Sentences

The FTC will take comments through May 22 on areas including cloud market segmentation, contract negotiations and security configurations, among other areas.

From Washington Post

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge

Let’s pause for a moment to compare cameras to diapers But market segmentation is a solid business strategy, especially in a highly competitive market like smart security cameras.

From The Verge

The Conference Board report attributed the wage gaps to a range of factors, including geographical segregation and labor market segmentation, as well as different access to educational opportunities, social and professional networks.

From Reuters

"Reversing these trends will require addressing deeply rooted labor market segmentation and geographical segregation in restricting access to high-growth fields."

From Reuters