market share

American

noun

Economics.

the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

market share British

noun

the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Klarna swung to a profit in the first quarter as revenue jumped, boosted by continued market share gains and network expansions.

From The Wall Street Journal • May 14, 2026

Businesses whose marketing campaigns include mascots are 37% more likely to grow their market share than those which don't, according to research published back in 2019.

From BBC • May 13, 2026

Investors should consider both elements, because a corporate management team might be paying a high price to gain market share.

From MarketWatch • May 13, 2026

He estimates an annual U.S. market of $4.5 billion, and three companies hold 80% of the market share.

From Barron's • May 13, 2026

If Burger King and McDonald’s launch a price war to gain market share, they partly make up in volume what they lose in price.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023