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market segmentation

British

noun

the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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market segmentation

The EU said it was looking into a case of potential market segmentation.

From The Wall Street Journal ● Apr. 17, 2026

Let’s pause for a moment to compare cameras to diapers But market segmentation is a solid business strategy, especially in a highly competitive market like smart security cameras.

From The Verge ● Oct. 1, 2021

Nuovo’s experiments with market segmentation were critical to the company’s rise.

From Slate ● Sep. 20, 2016

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023