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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

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Example Sentences

See Examples For:

market research market-research

"In my opinion, 100%. It's just a question of when," says David Nicholson, the Chief Technology Advisor at The Futurum Group, a market research company.

From BBC ● Oct. 21, 2026

“Brent breaking above $100 is a major psychological milestone for markets, but the bigger concern is what this means for inflation,” said Lukman Otunuga, head of market research at FXTM.

From MarketWatch ● Sep. 9, 2026

Masino saw reasons for hope: Tests showed customers responding to efforts to enhance Cracker Barrel’s food and service, according to people familiar with the company’s business, and market research showed improving sentiment toward the chain.

From The Wall Street Journal ● Aug. 12, 2026

It’s too early to tell whether the criticism will dent sales of smart glasses, said Jitesh Ubrani, a director at the market research company IDC.

From Los Angeles Times ● Aug. 7, 2026

But as a result, the big Wall Street investment firms have had to sharply reduce the cost of their market research, all of which has to be paid for now by their brokerage departments alone.

From "The World Is Flat" by Thomas L. Friedman

The global pet care market was valued at around $181 billion in 2025, according to the market-research firm Grand View Research, which projects that valuation to grow to around $283 billion by 2033.

From The Wall Street Journal ● Oct. 14, 2026

Athletic footwear unit sales were down 7% in the three months through July compared with a year earlier, according to Beth Goldstein, an industry adviser focused on footwear and accessories at market-research firm Circana.

From The Wall Street Journal ● Sep. 14, 2026

According to Technomic, a market-research firm, restaurant traffic in the U.S. was down between January and May 2026 compared to the same period in 2023.

From The Wall Street Journal ● Sep. 12, 2026

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell

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