market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

---

market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

---

market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

---

Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

Opening night audiences gave “Hoppers” an average grade of A, according to market research firm CinemaScore.

From The Wall Street Journal

AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

From The Wall Street Journal

AI agents can now be used to predict and simulate human behavior—a capability that startup Simile is tapping to help large companies like CVS Health and Gallup replace people for polling and market research.

From The Wall Street Journal

She later moved to Louis Vuitton as its first vice president charged with redesigning the customer experience, where she refined her fieldwork-heavy market research strategy.

From The Wall Street Journal

That leads me to a bunch of articles about market research.

From Literature