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market research
market researchnounthe gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
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market-research
market-researchverb (used with object)to conduct market research on.
market research
1 Americannoun
verb (used with object)
noun
Etymology
Origin of market research1
First recorded in 1925–30
Origin of market-research2
First recorded in 1965–70
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
See Examples For:
“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.
From MarketWatch ● Jul. 22, 2026
Arun Chandrasekaran, an analyst focused on AI at market research and IT consulting firm Gartner, said the partnership helps Microsoft better serve European customers with a buzzy concept called “sovereign AI.”
From The Wall Street Journal ● Jul. 21, 2026
“At some point, low prices have to cure low prices,” said Susan Stroud, an agriculture analyst and founder of No Bull Agriculture, a market research and consulting firm.
From The Wall Street Journal ● Jun. 28, 2026
Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.
From BBC ● Jun. 25, 2026
A large group of students were recruited for what they were told was a market research study by a company making high-tech headphones.
From "The Tipping Point" by Malcolm Gladwell
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Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.
From Barron's ● Jun. 18, 2026
U.S. sales among fast-food pizza chains fell 0.3% last year compared with 2024 levels, the only food category to register a decline during the period among the 10 tracked, according to market-research firm Technomic.
From The Wall Street Journal ● Jun. 16, 2026
“We’ve seen that live-sports engagement on streaming platforms drives strong ad engagement,” Kevin Krim, CEO of TV market-research company EDO, told MarketWatch.
From MarketWatch ● Jun. 16, 2026
Red Lobster’s U.S. sales last year fell 6% to $1.6 billion, according to market-research firm Technomic.
From The Wall Street Journal ● May 15, 2026
When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.
From "Blink" by Malcolm Gladwell
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.