market research

¹

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

market-research

²

[mahr-kit-ree-surch, -ri-surch]

verb (used with object)

1. to conduct market research on.

market research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Word History and Origins

Origin of market research¹

First recorded in 1925–30

Origin of market research²

First recorded in 1965–70

Example Sentences

Despite some consumers' wariness, battery technology has noticeably improved in recent years, says Max Reid, head of battery costs at market research firm CRU.

Read more on BBC

“It closed the chapter on all the craziness of the past few years,” said Amanda, who is 32, works in market research sales and has a master’s degree.

Read more on The Wall Street Journal

Specialized agencies and market research firms like NinetyEight, named for its founders’ year of birth, are popping up, raising money and expanding.

Read more on The Wall Street Journal

"The real question has always been whether the algorithm would come with the sale, and it looks like it sort of will," said Kelsey Chickering, an analyst at market research company Forrester.

Read more on BBC

Not to mention that sales of raw milk — another beverage that Kennedy is a vocal proponent of — increased 20 to 65 percent since last year, according to the market research firm NielsenIQ.

Read more on Salon