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market research

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noun

the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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Origin of market research

First recorded in 1925–30

Definition for market research (2 of 2)

market-research
[ mahr-kit-ree-surch, -ri-surch ]
/ ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

to conduct market research on.

Origin of market-research

First recorded in 1965–70
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2021

Example sentences from the Web for market research

British Dictionary definitions for market research

market research

marketing research


noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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