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  • market research
    market research
    noun
    the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
  • market-research
    market-research
    verb (used with object)
    to conduct market research on.
Synonyms

market research

1 American  

noun

  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.


market-research 2 American  
[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

  1. to conduct market research on.


market research British  

noun

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of market research1

First recorded in 1925–30

Origin of market-research2

First recorded in 1965–70

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch Jul. 22, 2026

Arun Chandrasekaran, an analyst focused on AI at market research and IT consulting firm Gartner, said the partnership helps Microsoft better serve European customers with a buzzy concept called “sovereign AI.”

From The Wall Street Journal Jul. 21, 2026

“At some point, low prices have to cure low prices,” said Susan Stroud, an agriculture analyst and founder of No Bull Agriculture, a market research and consulting firm.

From The Wall Street Journal Jun. 28, 2026

Dipanjan Chatterjee, vice president and principal analyst at market research firm Forrester, said he believed Apple's loyal customer base would take the financial hit without too much outcry.

From BBC Jun. 25, 2026

A large group of students were recruited for what they were told was a market research study by a company making high-tech headphones.

From "The Tipping Point" by Malcolm Gladwell

Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.

From Barron's Jun. 18, 2026

U.S. sales among fast-food pizza chains fell 0.3% last year compared with 2024 levels, the only food category to register a decline during the period among the 10 tracked, according to market-research firm Technomic.

From The Wall Street Journal Jun. 16, 2026

“We’ve seen that live-sports engagement on streaming platforms drives strong ad engagement,” Kevin Krim, CEO of TV market-research company EDO, told MarketWatch.

From MarketWatch Jun. 16, 2026

Red Lobster’s U.S. sales last year fell 6% to $1.6 billion, according to market-research firm Technomic.

From The Wall Street Journal May 15, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell

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