market-research

[mahr-kit-ree-surch, -ri-surch]

verb (used with object)

to conduct market research on.

Origin of market-research

First recorded in 1965–70

market research

noun

the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

Origin of market research

First recorded in 1925–30

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Related Words for market-research

census, inquiry, poll

Examples from the Web for market-research

Contemporary Examples of market-research

According to the market-research firm Global Industry Analysts, the anti-aging industry generates more than $80 billion per year.
The Immortality Financiers: The Billionaires Who Want to Live Forever
Adam Leith Gollner
August 20, 2013
Allison then broke down during a market-research session and threw a brass cigarette dispenser at Don, quitting.
‘Mad Men’ Premiere: Before Season 5, Let's Remember Season 4
Jace Lacob
March 22, 2012

British Dictionary definitions for market-research

market research

marketing research

noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012