market research

See synonyms for market research on
  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

Origin of market research

First recorded in 1925–30

Words Nearby market research

Other definitions for market-research (2 of 2)

[ mahr-kit-ree-surch, -ri-surch ]

verb (used with object)
  1. to conduct market research on.

Origin of market-research

First recorded in 1965–70 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2024

How to use market research in a sentence

British Dictionary definitions for market research

market research

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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