market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research¹

First recorded in 1965–70

Example Sentences

Instead of mentioning the executive assistant’s pay, do some market research and see what others in your industry with your job title are earning and present this to your manager.

From MarketWatch

Hirschi told Tamron Hall last year that a friend who wrote a new dating profile for her showed it to Bridges as “market research.”

From Los Angeles Times

All the streamers have struggled in some way with live, said Robert Ambrose, chief executive of market research firm Caretta Research.

From The Wall Street Journal

Unlike earlier studies that relied on people describing their own eating habits, this research used actual transaction data from Numerator, a market research firm.

From Science Daily

Players aim to build a brand, scale a business and smartly apply market research.

From The Wall Street Journal