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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

There are currently 42 million active film camera users globally, more than a third of these aged 18–30 and largely influenced by social media trends, according to a market research report, external last year.

From BBC ● Aug. 8, 2026

It’s too early to tell whether the criticism will dent sales of smart glasses, said Jitesh Ubrani, a director at the market research company IDC.

From Los Angeles Times ● Aug. 7, 2026

Analyst Ellie Wang at the Taiwan-based market research firm TrendForce said memory prices for PCs and smartphones were up around five to six times compared to a year ago.

From Barron's ● Aug. 2, 2026

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

But as a result, the big Wall Street investment firms have had to sharply reduce the cost of their market research, all of which has to be paid for now by their brokerage departments alone.

From "The World Is Flat" by Thomas L. Friedman

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

U.S. snack sales by units are down 4% in the past four years, according to data from market-research firm NIQ.

From The Wall Street Journal ● Jul. 8, 2026

Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.

From The Wall Street Journal ● Jun. 25, 2026

Historical analysis from market-research service SentimenTrader shows that when coffee has surged this quickly after recently hitting a major low, returns have often been poor over the next two to six months.

From Barron's ● Jun. 18, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell