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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

“Mandalorian” got an average grade of A- from audiences, according to market research firm CinemaScore.

From The Wall Street Journal • May 24, 2026

Yee said market research suggests the new museum will reach as many as 150,000 people, and there is still room for expansion.

From Los Angeles Times • May 22, 2026

Do some market research on what people with your title, responsibilities and experience level earn at comparable companies.

From MarketWatch • May 20, 2026

The global prebiotics market is set to increase from $6.95 billion in 2023 to $13.26 billion by 2029, according to market research platform Artizon.

From Salon • May 7, 2026

That leads me to a bunch of articles about market research.

From "South of Somewhere" by Kalena Miller