market-research

¹ American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research ² American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market-research¹

First recorded in 1965–70

Origin of market research¹

First recorded in 1925–30

Example Sentences

Those efforts saved money that would have been used to pay for human voice talent and hire a traditional market research firm, Serrano said.

From The Wall Street Journal

It means that employees learn AI model evaluation alongside customer relations and master algorithmic bias detection alongside market research.

From The Wall Street Journal

According to market research firm Counterpoint Research, the sector saw a surge in the first half of 2025, driven by demand for Meta's devices and the launch of similar products by smaller brands.

From BBC

Their executives insisted they would never cannibalize sales outside China by exporting from those joint ventures, recalls Michael Dunne of market research and advisory Dunne Insights.

From The Wall Street Journal

Global market research company Circana said last month that the U.S. beauty industry grew across all metrics in the third quarter.

From MarketWatch