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• market research
  market research

  noun

  the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
• market-research
  market-research

  verb (used with object)

  to conduct market research on.

market research

¹ American  

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

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market-research ² American  

[mahr-kit-ree-surch, -ri-surch] / ˈmɑr kɪtˈri sɜrtʃ, -rɪˈsɜrtʃ /

verb (used with object)

1. to conduct market research on.

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market research British  

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

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Etymology

Origin of market research¹

First recorded in 1925–30

Origin of market-research²

First recorded in 1965–70

Example Sentences

See Examples For:

market research market-research

"It also provides an updated data set to help inform policy decisions and market research," she said.

From BBC ● Jul. 27, 2026

“Continue doing your own market research and use posted salary ranges as helpful context,” ResumeNow’s Spencer told MarketWatch.

From MarketWatch ● Jul. 22, 2026

Executives then lobbied Urner Barry throughout the 2024 holiday season, the Justice Department said, asking the market research firm for ever-higher price quotations and to pay less attention to other companies’ bids.

From The Wall Street Journal ● Jul. 1, 2026

David Naranjo of market research firm Counterpoint said he expected other PC and tablet brands would follow Apple by upping their costs.

From BBC ● Jun. 25, 2026

America’s fast food chains were not launched by large corporations relying upon focus groups and market research.

From "Fast Food Nation: The Dark Side of the All-American Meal" by Eric Schlosser

Nearly three-quarters of Gen Z adults age 18 to 29 agreed that “staying in has become my default weekend plan,” according to the market-research company’s survey.

From MarketWatch ● Jul. 29, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm.

From The Wall Street Journal ● Jul. 12, 2026

Data from market-research firm Technomic shows pizza’s share of U.S. restaurant spending has slipped in recent years as consumers shift toward other categories, like chicken and Mexican.

From The Wall Street Journal ● Jun. 25, 2026

Figures from the market-research firm Datassential cited by the Wall Street Journal last year showed that bone-in fried-chicken offerings on U.S. fast-food restaurant menus had fallen 72% over the previous four years.

From MarketWatch ● Jun. 16, 2026

When Kenna’s album was making the rounds in New York, being considered by music industry executives, on three separate occasions it was given to an outside market-research firm.

From "Blink" by Malcolm Gladwell