market research

¹

noun

1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

market-research

²

[ mahr-kit-ree-surch, -ri-surch ]

verb (used with object)

1. to conduct market research on.

market research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Word History and Origins

Origin of market research¹

First recorded in 1925–30

Origin of market research²

First recorded in 1965–70

Example Sentences

McKinsey conducted market research, attended ride-alongs with Purdue sales representatives promoting OxyContin and monitored Purdue sales representatives.

From Washington Post

Strong communication skills, and an understanding of your audiences and their priorities, are critical to delivering engaging presentations, market research, and background data.

From Search Engine Watch

By one measurement, retail sales of bicycles are up 68 percent this year as of October, compared to 2019, according to NPD, a market research firm.

From Popular-Science

The market research firm GsK said Thursday that nearly half of the people it surveyed were either very concerned or somewhat concerned about the coronavirus’s economic impact on their own futures.

From Fortune

A research analyst for Euromonitor International, an independent market research company, sent the media some insights on the new McDonald’s sandwich.

From Washington Post

It is an effective combination of intuition and market research.

From The Daily Beast

For some, crediting an ad based on extensive market research as part of an important cultural message may seem like a stretch.

From The Daily Beast

Perec used to do market research (like his protagonists in Things) and was friendly with the sociologist Henri Lefebvre.

From The Daily Beast

“Libya production is at its lowest since the civil war,” explains Aaron Brady, senior director for oil market research at IHS.

From The Daily Beast

According to the market-research firm Global Industry Analysts, the anti-aging industry generates more than $80 billion per year.

From The Daily Beast