[mahr-kit-ree-surch, -ri-surch]

Origin of market-research

First recorded in 1965–70

market research

  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.

Origin of market research

First recorded in 1925–30 Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Related Words for market-research

census, inquiry, poll

Examples from the Web for market-research

Contemporary Examples of market-research

British Dictionary definitions for market-research

market research

marketing research

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012