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market segmentation

British  

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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The EU Commission is investigating potential market segmentation, which could include restricting trade of goods between member states.

From The Wall Street Journal Apr. 15, 2026

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge Oct. 1, 2021

When the Vitamix company commissioned a consulting firm to do an online market segmentation study in 2009, it found that of 393 Vitamix owners polled, each person had recommended the Vitamix to 13.4 other people.

From Slate Oct. 21, 2013

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

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