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Showing results for market segmentation. Search instead for Market+Segmentation.

market segmentation

British  

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU Commission is investigating potential market segmentation, which could include restricting trade of goods between member states.

From The Wall Street Journal • Apr. 15, 2026

Let’s pause for a moment to compare cameras to diapers But market segmentation is a solid business strategy, especially in a highly competitive market like smart security cameras.

From The Verge • Oct. 1, 2021

When the Vitamix company commissioned a consulting firm to do an online market segmentation study in 2009, it found that of 393 Vitamix owners polled, each person had recommended the Vitamix to 13.4 other people.

From Slate • Oct. 21, 2013

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

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