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market segmentation

British

noun

the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The FTC will take comments through May 22 on areas including cloud market segmentation, contract negotiations and security configurations, among other areas.

From Washington Post • Mar. 23, 2023

Let’s pause for a moment to compare cameras to diapers But market segmentation is a solid business strategy, especially in a highly competitive market like smart security cameras.

From The Verge • Oct. 1, 2021

Nuovo’s experiments with market segmentation were critical to the company’s rise.

From Slate • Sep. 20, 2016

In effect, it follows a strategy of market segmentation, steering leaks to a very short list of strategically valuable publications and journalists.

From Washington Post

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023