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market segmentation

British

noun

the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU Commission is investigating potential market segmentation, which could include restricting trade of goods between member states.

From The Wall Street Journal • Apr. 15, 2026

The FTC will take comments through May 22 on areas including cloud market segmentation, contract negotiations and security configurations, among other areas.

From Washington Post • Mar. 23, 2023

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge • Oct. 1, 2021

We can think of Kickstarter as a market segmentation vehicle: It enables content creators and distributors to get a lot smarter about identifying—and upselling to—their hard-core fans.

From Slate • Mar. 18, 2014

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023