Dictionary.com
Thesaurus.com

market segmentation

British  

noun

  1. the division of a market into identifiable groups, esp to improve the effectiveness of a marketing strategy

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The EU Commission is investigating potential market segmentation, which could include restricting trade of goods between member states.

From The Wall Street Journal • Apr. 15, 2026

The FTC will take comments through May 22 on areas including cloud market segmentation, contract negotiations and security configurations, among other areas.

From Washington Post • Mar. 23, 2023

Image: Blink The answer seems to be market segmentation; dividing your target audience into approachable groups in order to sell more things.

From The Verge • Oct. 1, 2021

If anything, a great deal of the book is about artists negotiating the challenges of market segmentation and radio formats during a time when those structures held tremendous power.

From Slate • Dec. 7, 2020

The result of this market segmentation: a long-term global-beauty jigsaw, coming together piece by piece.

From Time Magazine Archive

Vocabulary.com logo
by dictionary.com

Look it up. Learn it forever.

Remember "market segmentation" for good with VocabTrainer. Expand your vocabulary effortlessly with personalized learning tools that adapt to your goals.

Take me to Vocabulary.com