market share

American

noun

Economics.

the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

market share British

noun

the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

During Trump’s first China visit in 2017, the U.S. goal was to push more aggressively for market share in China to create a more level playing field, according to 22V Research’s Michael Hirson.

From Barron's • May 14, 2026

The U.S. shipped more than 5 trillion cubic feet of LNG abroad last year, still feeding Europe and the Far East while gaining market share in Turkey and Egypt.

From The Wall Street Journal • May 13, 2026

Businesses whose marketing campaigns include mascots are 37% more likely to grow their market share than those which don't, according to research published back in 2019.

From BBC • May 13, 2026

Investors should consider both elements, because a corporate management team might be paying a high price to gain market share.

From MarketWatch • May 13, 2026

If Burger King and McDonald’s launch a price war to gain market share, they partly make up in volume what they lose in price.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023