market share

American

noun

Economics.

the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.

market share British

noun

the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms

market shares

plural

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

American brands’ total market share fell to 5% last year from 12% in 2014, according to AlixPartners.

From The Wall Street Journal • Jul. 1, 2026

Modelo has continued to gain market share, Constellation said, while Victoria beer is gaining traction among younger Hispanic consumers aged between 21 and 25.

From Barron's • Jun. 30, 2026

The aggregate business is characterized by high local market share, stable pricing, and solid profit margins.

From Barron's • Jun. 29, 2026

BAT says this has fuelled an influx of illegal Chinese products, weighing on its sales and market share.

From BBC • Jun. 29, 2026

Clearly people had more positive associations with the name Christian Brothers than with E & J. That only deepened the mystery, because if Christian Brothers had a stronger brand, why were they losing market share?

From "Blink" by Malcolm Gladwell

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023