market-test

British

verb

(tr) to put (a section of a public-sector enterprise) out to tender, often as a prelude to full-scale privatization

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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market-test

Campbell made sure to market-test this one in Southern California, a hub of healthful eating.

From Washington Post ● Feb. 3, 2017

The novels also offer a relatively inexpensive way to market-test high-concept stories — those with a simple, basic hook — and build an audience for a new franchise, Adaptive’s executives say.

From New York Times ● Jul. 23, 2016

For a hefty fee, U.S. advisers will market-test every word and gesture to achieve the proper level of dynamic blandness.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023