market-test

British

verb

(tr) to put (a section of a public-sector enterprise) out to tender, often as a prelude to full-scale privatization

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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market-test

Campbell made sure to market-test this one in Southern California, a hub of healthful eating.

From Washington Post ● Feb. 3, 2017

The novels also offer a relatively inexpensive way to market-test high-concept stories — those with a simple, basic hook — and build an audience for a new franchise, Adaptive’s executives say.

From New York Times ● Jul. 23, 2016

For a hefty fee, U.S. advisers will market-test every word and gesture to achieve the proper level of dynamic blandness.

From Time Magazine Archive

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023