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marketing mix

British

noun

the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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marketing mix

"It's just a crucial bit of the marketing mix, of course it is," he said.

From BBC ● Oct. 9, 2026

“Video podcasting is increasingly becoming the norm, and our approach reflects that,” said Sara Brooks, chief growth officer at online therapy company BetterHelp, describing podcasts as the cornerstone of the brand’s marketing mix.

From The Wall Street Journal ● Dec. 17, 2025

I think our marketing mix is pretty healthy and balanced.

From The Verge ● Aug. 16, 2022

Getting a deeper understanding of this will help brand marketers focus their efforts in social/digital, relative to other marketing mix options where they’ll get the most return.

From Forbes ● Jan. 10, 2013

As part of its marketing mix it can't make the Happy Meal less happy.

From Time ● Mar. 3, 2011

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023