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marketing mix

British

noun

the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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marketing mix

"It's just a crucial bit of the marketing mix, of course it is," he said.

From BBC ● Oct. 9, 2026

“Video podcasting is increasingly becoming the norm, and our approach reflects that,” said Sara Brooks, chief growth officer at online therapy company BetterHelp, describing podcasts as the cornerstone of the brand’s marketing mix.

From The Wall Street Journal ● Dec. 17, 2025

We do some digital advertising with Facebook and Instagram ads, but I don’t see that as the most powerful part of the marketing mix.

From The Verge ● Aug. 16, 2022

As I see it, you need to start planning for mobile as a critical component of your marketing mix.

From Forbes ● Aug. 16, 2011

As part of its marketing mix it can't make the Happy Meal less happy.

From Time ● Mar. 3, 2011

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023