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marketing research

British

noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But former employees and Wall Street analysts said the company lost experienced leaders and marketing, research and sales prowess.

From The Wall Street Journal • Jan. 2, 2026

Anta, home to Fila and Jack Wolfskin brands, is ranked third largest sportswear company in terms of revenue, according to marketing research group Deep Market Insights, which ranks Puma at No. 8.

From MarketWatch • Nov. 27, 2025

As is often the case in marketing research, it depends.

From Salon • Oct. 8, 2024

Mr Rees from Gartner, a company which specialises in marketing research, told the BBC that "most of these goals seem contingent on growing platform users and subscribers".

From BBC • May 9, 2022

Sixty percent of them are men, though the Komkon marketing research agency says that the genders are equally represented.

From Russian Roulette: Russia's Economy in Putin's Era by Vaknin, Samuel

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023