Dictionary.com
Thesaurus.com

marketing mix

British  

noun

  1. the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

“Video podcasting is increasingly becoming the norm, and our approach reflects that,” said Sara Brooks, chief growth officer at online therapy company BetterHelp, describing podcasts as the cornerstone of the brand’s marketing mix.

From The Wall Street Journal Dec. 17, 2025

Catherine Shuttleworth, founder of marketing firm Savvy, says this is becoming a "growing part of the overall marketing mix", something which is currently "very strong in the UK".

From BBC Oct. 4, 2025

I think our marketing mix is pretty healthy and balanced.

From The Verge Aug. 16, 2022

As I see it, you need to start planning for mobile as a critical component of your marketing mix.

From Forbes Aug. 16, 2011

As part of its marketing mix it can't make the Happy Meal less happy.

From Time Mar. 3, 2011

Vocabulary.com logo
by dictionary.com

Join 12,000,000 vocabulary learners

Start learning new words today on VocabTrainer.
You'll remember them forever.

Start training