marketing mix

noun

1. the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

Example Sentences

Catherine Shuttleworth, founder of marketing firm Savvy, says this is becoming a "growing part of the overall marketing mix", something which is currently "very strong in the UK".

Read more on BBC

The company said its “marketing mix” has evolved and it is focused on other ways to introduce its brand to consumers.

Read more on Seattle Times

I think our marketing mix is pretty healthy and balanced.

Read more on The Verge

We do some digital advertising with Facebook and Instagram ads, but I don’t see that as the most powerful part of the marketing mix.

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I love that the marketing mix has shifted so that we can do this nontraditional social approach and market to a bunch of different people.

Read more on The Verge