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marketing mix

British

noun

the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“Video podcasting is increasingly becoming the norm, and our approach reflects that,” said Sara Brooks, chief growth officer at online therapy company BetterHelp, describing podcasts as the cornerstone of the brand’s marketing mix.

From The Wall Street Journal • Dec. 17, 2025

Catherine Shuttleworth, founder of marketing firm Savvy, says this is becoming a "growing part of the overall marketing mix", something which is currently "very strong in the UK".

From BBC • Oct. 4, 2025

I love that the marketing mix has shifted so that we can do this nontraditional social approach and market to a bunch of different people.

From The Verge • Aug. 16, 2022

Getting a deeper understanding of this will help brand marketers focus their efforts in social/digital, relative to other marketing mix options where they’ll get the most return.

From Forbes • Jan. 10, 2013

As part of its marketing mix it can't make the Happy Meal less happy.

From Time • Mar. 3, 2011

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023