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marketing research

British  

noun

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Anta, home to Fila and Jack Wolfskin brands, is ranked third largest sportswear company in terms of revenue, according to marketing research group Deep Market Insights, which ranks Puma at No. 8.

From MarketWatch

As part of its marketing research, the company conducts monthly surveys with high-net-worth individuals.

From Los Angeles Times

As is often the case in marketing research, it depends.

From Salon

But some of the world’s most renowned museums have also been using the marketing research technique to fine-tune exhibitions, develop marketing materials and ensure they entice the broadest possible audience.

From New York Times

His fear at suddenly being a teenage inmate in a country with a notoriously brutal penal system was compounded by guilt that his father, who owned a marketing research firm, was with him behind bars.

From New York Times