marketing research

noun

1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

Example Sentences

As part of its marketing research, the company conducts monthly surveys with high-net-worth individuals.

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As is often the case in marketing research, it depends.

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But some of the world’s most renowned museums have also been using the marketing research technique to fine-tune exhibitions, develop marketing materials and ensure they entice the broadest possible audience.

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His fear at suddenly being a teenage inmate in a country with a notoriously brutal penal system was compounded by guilt that his father, who owned a marketing research firm, was with him behind bars.

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One in five holiday shoppers will spend less this season because their economic situation has changed, a recent survey from the NPD Group, a marketing research firm, found.

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