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marketing research

British

noun

the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But former employees and Wall Street analysts said the company lost experienced leaders and marketing, research and sales prowess.

From The Wall Street Journal • Jan. 2, 2026

Anta, home to Fila and Jack Wolfskin brands, is ranked third largest sportswear company in terms of revenue, according to marketing research group Deep Market Insights, which ranks Puma at No. 8.

From MarketWatch • Nov. 27, 2025

According to a report by iResearch, a marketing research firm, as of 2019, 80,000 venues in China were providing cosmetic procedures without a licence and 100,000 cosmetic practitioners were working without the right qualifications.

From BBC • Apr. 22, 2025

As part of its marketing research, the company conducts monthly surveys with high-net-worth individuals.

From Los Angeles Times • Mar. 3, 2025

Sixty percent of them are men, though the Komkon marketing research agency says that the genders are equally represented.

From Russian Roulette: Russia's Economy in Putin's Era by Vaknin, Samuel

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023