marketing

[mahr-ki-ting]

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

marketing

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

Other Word Forms

• intermarketing adjective
• premarketing adjective

Word History and Origins

Origin of marketing¹

First recorded in 1555–65; market + -ing ¹

Example Sentences

The company spent almost no money on external marketing.

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In fact, he’s a business professor with degrees in marketing and management, with no background in biology.

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The movie likely benefited from its strong franchise recognition in China — Disney opened a “Zootopia”-themed land at Shanghai Disneyland in 2023 and embarked on an extensive marketing campaign before the film’s release.

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Cava’s Schulman is blunt about the stakes: “No deal, no discount, no marketing campaign can get you out of bad operations. If people have bad experiences, they’re not going to come back.”

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Their strategies vary by company and industry, but include tailoring products to Chinese tastes, developing them at a faster pace, marketing them differently and lowering prices.

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Related Words

• buying www.thesaurus.com
• commerce 
• retailing 
• selling