marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

---

marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

---

Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

The reason for the divergence between the cheap and expensive ones: the cheap ones provide sales and marketing software services that Anthropic’s Claude and OpenAi’s ChatGPT are already starting to provide.

From Barron's

A subsidy can cushion demand and sharpen marketing; it can’t manufacture newborns.

From Barron's

Matt Fitzgerald, Santander Consumer’s executive vice president of sales and marketing, described a conversation with Dundon about “stips,” or statements stipulating the borrower’s income, address and phone number have been verified.

From Salon

An Italian authority is investigating beauty brands Benefit and Sephora after they appeared to adopt a "particularly insidious" marketing strategy of using young influencers to market skincare to children.

From BBC

"It has never been a marketing ploy for me... but I never had any idea how much it would facilitate our business," he said.

From BBC

Related Words

• buying
• commerce
• retailing
• selling