marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

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Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

But costs related to its acquisition of a majority stake in FuboTV, as well as higher marketing costs in theatrical distribution and streaming services affected the sector’s operating income, which declined 35% to $1.1 billion.

From Los Angeles Times

These are false images created by teams of marketing and social media professionals to inspire people, but much of it is fake and manufactured.

From Los Angeles Times

“I think it’s very much a marketing thing.”

From Salon

The CFO said the company is shifting more of its marketing efforts for California’s Disneyland and Florida’s Walt Disney World to domestic visitors in response.

From The Wall Street Journal

We learned he had registered his channel as a business in Sweden, where he claims to be conducting "influencer activities, marketing and advertising".

From BBC

Related Words

• buying
• commerce
• retailing
• selling