marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

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Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

“Everyone thought Ike was crazy, but Asad was like, ‘I’m running marketing and I need him on my side,’” said Ross.

From The Wall Street Journal

Brands and retailers that prioritize affordability, sales flexibility and personalized marketing approaches will be best positioned to succeed in 2026’s competitive landscape, it said.

From MarketWatch

Rick Vargas, the senior vice president of merchandising and marketing at specialty retailer BoxLunch, said his team regularly returns to the Schulz archives to mine material that could resonate with customers.

From Los Angeles Times

“Method dressing often becomes prologue to the film itself — it sets the tone and the context of the film and makes you curious about it,” says Ross Martin, president of marketing agency Known.

From Los Angeles Times

After three years of conversations on the possibilities and pitfalls of artificial intelligence in marketing, some executives say the demand for promised savings is about to get all too real.

From The Wall Street Journal

Related Words

• buying
• commerce
• retailing
• selling