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Showing results for "marketing"
  • present participle of market.
Search instead for marketings.
Synonyms

marketing

American  
[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

  1. the act of buying or selling in a market.

  2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.


marketing British  
/ ˈmɑːkɪtɪŋ /

noun

  1. the provision of goods or services to meet customer or consumer needs

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms


Etymology

Origin of marketing

First recorded in 1555–65; market + -ing 1


Explanation

Marketing is how you go about promoting and selling a product. Any ad campaign is a type of marketing. Marketing has to do with making people aware of what you have to offer, whether it's updated software, a clearance sale, or ice-cold lemonade. If a commercial really makes you want to buy something, the marketing worked. Politicians use marketing in their campaigns to convince voters. Marketing is all about selling — and given how many ads there are everywhere you look, it’s probably one of the most powerful forces in the world.

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Vocabulary lists containing marketing

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

While Roku provides Fox with an opportunity to be more aggressive in marketing its channels, Fox has pledged that the platform will remain open to distributing content from competitors.

From Los Angeles Times ● Nov. 6, 2026

Amelia Lerutte, the chief AI officer at SaaStr who was once its VP of marketing, told you she spends much of her time talking with 10k or reviewing its teams’ work.

From The Wall Street Journal ● Nov. 5, 2026

If you’re switching car brands, ask the salesperson about “conquest deals,” a marketing incentive offered by carmakers to entice owners of a competing brand to switch to theirs.

From MarketWatch ● Nov. 5, 2026

SaaStr’s AI head of marketing created an entire pitch deck that looks a whole lot like most pitch decks I’ve seen recently.

From The Wall Street Journal ● Nov. 5, 2026

“People like having stuff, and stuff is good for people,” said Thomas C. O’Guinn, a professor of advertising at the University of Illinois who has written textbooks on marketing and consumption.

From "Class Matters" by The New York Times

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