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casualization

British  
/ ˌkæʒjʊəlaɪˈzeɪʃən /

noun

  1. the altering of working practices so that regular workers are re-employed on a casual or short-term basis

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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This casualization of trail running spurred sneaker companies to expand a once-niche footwear category: gravel or road-to-trail shoes, which are being specifically marketed to beginner trail runners.

From The Wall Street Journal Apr. 30, 2026

The 20-year casualization trend — with sneakers rising from 20% of market share of footwear sales to 50% — culminated with Covid and is largely complete, they said.

From MarketWatch Jan. 6, 2026

“COVID was an accelerator for casualization and that’s really expanded the wearable occasions for sneakers and comfort footwear,” Duffy said.

From Los Angeles Times Jul. 24, 2024

"It seems that management's narrative of an expanding casualization trend in workwear and potential European and Asian growth is not resonating with investors," he said.

From Reuters Oct. 5, 2023

“I don’t think it means the death of haute cuisine or the casualization of dining, because there is still a global demand for formality and exclusivity,” he said.

From Washington Post Jan. 9, 2023

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