mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

Apple transformed the music market with the iPod and iTunes, made the smartphone a mass-market staple with the iPhone, and took tablets mainstream with the iPad.

From Barron's

None have been nearly good enough to achieve mass-market acceptance.

From The Wall Street Journal

The segment also has greater resilience amid rate and currency volatility, as clients prioritize wealth preservation and risk diversification over guaranteed yields, compared with commoditized mass-market offerings, she says.

From The Wall Street Journal

Its reputation as the "pharmacy of the world" rests largely on its ability to turn expensive medicines into affordable mass-market products.

From BBC

Rivian Automotive • RIVN-Nasdaq Buy • $16.54 on March 11 by Benchmark Equity Research Rivian Automotive will soon unveil full pricing and configuration details for its R2 midsize sport-utility vehicle, a significant milestone ahead of the company’s first mass-market product launch.

From Barron's