mass-market

American

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

(of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

to produce and distribute to the widest range of consumers.

mass-market British

adjective

of, for, or appealing to a large number of people; popular

mass-market paperbacks

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

trade paperback vs. mass-market

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That said, the analysts turn tactically positive on XPeng’s upcoming Mona model launches, with the series well-positioned in the mass market on strong tech at accessible prices.

From The Wall Street Journal • Jun. 17, 2026

“They’ve gone past that initial stage and are hoping to move on to mass market products.”

From Los Angeles Times • Jun. 10, 2026

Pistachio’s ubiquity is also new as the nut trickles down from TikTok virality to mass market explosion.

From Salon • May 6, 2026

For a mass market in heat pumps to take off, electricity can be more expensive than gas, but not that much more expensive.

From BBC • Mar. 22, 2026

In contrast, the potential mass market for printing in medieval Europe induced numerous investors to lend money to Gutenberg.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023