mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

See Examples For:

mass-market

Adoption of e-readers like the Kindle and Kobo didn’t replace physical books; and despite the shuttering of mass-market chains like Borders, Waldenbooks and B. Dalton, the last 30 years have seen a reading boom.

From Salon ● Jul. 23, 2026

VW, whose 10 brands range from mass-market Seats to premium Porsches, is already in the process of axing 50,000 jobs in Germany by 2030, including 35,000 at its namesake marque.

From Barron's ● Jul. 9, 2026

OpenAI which, like Anthropic, is pursuing an IPO that could value it above $1 trillion, is more of a mass-market pIayer.

From The Wall Street Journal ● Jul. 8, 2026

Some analysts now expect prices for the next console generation to approach $1,000, turning a mass-market product into a luxury purchase.

From MarketWatch ● Jun. 8, 2026

On the other hand, organic Rosie was a tasty bird, with more flavor than mass-market birds fed on a diet of antibiotics and animal by-products.

From "The Omnivore's Dilemma" by Michael Pollan