mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

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Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

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Example Sentences

See Examples For:

mass-market

Like the original Roadster, the new version isn’t intended to be a mass-market vehicle, said iSeeCars.com analyst Karl Brauer.

From Los Angeles Times ● Oct. 17, 2026

In contrast with mass-market chains that have been cutting staff, Artizia relies on attentive saleswomen the retailer calls “style advisers” to help customers curate outfits.

From The Wall Street Journal ● Sep. 10, 2026

But while the festival may lack mass-market blockbusters, there is no shortage of larger-than-life subjects, with films about Elon Musk, Rupert Murdoch and the volatile Gallagher brothers from the Britpop band Oasis on the calendar.

From Barron's ● Sep. 2, 2026

The challenges reflect the culmination of a long-standing identity crisis inside Google: whether to prioritize mass-market commercial products, or build tools for scientific research.

From MarketWatch ● Aug. 15, 2026

That preoccupation has diminished somewhat—or been sublimated— in recent years as we have subscribed to an all-purpose, mass-market version of the American dream, but it hasn’t entirely disappeared.

From "Class Matters" by The New York Times

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