mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

In recent years, Beijing has cracked down on high-rolling gamblers and their agents, once responsible for the majority of Macau’s casino revenue, forcing companies like Las Vegas Sands to pivot to mass-market customers.

From Barron's

Doan stressed that their home country is known as a global manufacturing hub that produces mass-market clothes for Western brands.

From Barron's

The bet is that mass-market groceries sell more efficiently through same-day delivery, with Whole Foods as its primary physical retail brand.

From Barron's

He said he recently spotted mass-market retailers Zara and Marks & Spencer selling embroidered shirts -- a sign that the trend has trickled down from catwalks to the high street.

From Barron's

Fresh offers a more mass-market selection with often cheaper prices than upscale Whole Foods, which Amazon acquired in 2017 for about $13.5 billion.

From The Wall Street Journal