mass affluent

British

plural noun

the large number of individuals with liquid assets of around £250,000

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Chinese banks dominate the distribution of proprietary and third-party wealth products in the country where there is growing demand from high-networth individuals and the mass affluent.

From Reuters • Sep. 2, 2022

"We want to bank mass affluent and high net worth customers. At this moment, the two major pillars we are expanding in India are insurance and asset management," Matos said.

From Reuters • Nov. 9, 2021

I would say it’s more for what we call the mass affluent as opposed to the masses, because we have to have this threshold.

From Forbes • Oct. 23, 2014

But Schorsch isn’t waiting for the mass affluent to discover him.

From Forbes • Jun. 18, 2014

While the Merrill Lynches of the world go after the wealthiest of our society, the online brokers go after the mass affluent.

From Time Magazine Archive

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023