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mass affluent

British  

plural noun

  1. the large number of individuals with liquid assets of around £250,000

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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Kelleher touched on the scrapped $1.4 billion deal to buy Wealthfront, an automated wealth provider with a U.S. focus that would have enabled the Swiss bank to expand in the mass affluent wealth category.

From Reuters Nov. 30, 2022

Chinese banks dominate the distribution of proprietary and third-party wealth products in the country where there is growing demand from high-networth individuals and the mass affluent.

From Reuters Sep. 2, 2022

I would say it’s more for what we call the mass affluent as opposed to the masses, because we have to have this threshold.

From Forbes Oct. 23, 2014

But Schorsch isn’t waiting for the mass affluent to discover him.

From Forbes Jun. 18, 2014

While the Merrill Lynches of the world go after the wealthiest of our society, the online brokers go after the mass affluent.

From Time Magazine Archive

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