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mass affluent

British  

plural noun

  1. the large number of individuals with liquid assets of around £250,000

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Kelleher touched on the scrapped $1.4 billion deal to buy Wealthfront, an automated wealth provider with a U.S. focus that would have enabled the Swiss bank to expand in the mass affluent wealth category.

From Reuters • Nov. 30, 2022

Chinese banks dominate the distribution of proprietary and third-party wealth products in the country where there is growing demand from high-networth individuals and the mass affluent.

From Reuters • Sep. 2, 2022

I would say it’s more for what we call the mass affluent as opposed to the masses, because we have to have this threshold.

From Forbes • Oct. 23, 2014

But Schorsch isn’t waiting for the mass affluent to discover him.

From Forbes • Jun. 18, 2014

Our typical client has about $125,000 in investable assets, so it's very much part of that mass affluent market.

From Time Magazine Archive

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