mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

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Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

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Example Sentences

See Examples For:

mass-market

Like the original Roadster, the new version isn’t intended to be a mass-market vehicle, said iSeeCars.com analyst Karl Brauer.

From Los Angeles Times ● Oct. 17, 2026

In the more mass-market oceangoing market, yields—revenue per available cruise day—could face pressure toward the end of this year and in early 2027, says Scholes.

From The Wall Street Journal ● Sep. 28, 2026

“The Mythos moment translated into mass-market acceptance that AI adoption needs security.”

From MarketWatch ● Aug. 26, 2026

For their part, the mass-market carmaker's executives say they are trying to adapt to the "reality" of stiff global competition.

From Barron's ● Aug. 16, 2026

On the other hand, organic Rosie was a tasty bird, with more flavor than mass-market birds fed on a diet of antibiotics and animal by-products.

From "The Omnivore's Dilemma" by Michael Pollan

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