mass-market

American  

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

1. (of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

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verb (used with object)

1. to produce and distribute to the widest range of consumers.

mass-market British  

adjective

1. of, for, or appealing to a large number of people; popular

   mass-market paperbacks

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Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

• trade paperback vs. mass-market

Example Sentences

While Ford was attempting to move away from the mass market, Chinese firms such as BYD and Chery were moving in, and have now become a serious threat to established firms.

From BBC • May 18, 2026

Pistachio’s ubiquity is also new as the nut trickles down from TikTok virality to mass market explosion.

From Salon • May 6, 2026

After Tesla cracked the mass market with its Model 3, GM declared a goal to fully transition to EVs by 2035.

From The Wall Street Journal • Apr. 8, 2026

“As a consequence, in the mass market part of the portfolio, we are significantly underrepresented. This is both a challenge and indeed an opportunity,” he added.

From Barron's • Feb. 25, 2026

If one high-end product has slipped into the mass market, then a new one will have to take its place at the top.

From "Class Matters" by The New York Times