mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

Derived Forms

• mass marketer
  noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon • Feb. 8, 2026

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

From The Wall Street Journal • Nov. 2, 2025

Cameron, unable to keep pace with the flood of Craft ads during the campaign, has tried to blunt that mass marketing deficit by playing up his tenure as attorney general.

From Washington Times • May 5, 2023

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times • Feb. 10, 2022

Although Negro businesses had grown significantly during the 1920s, most were small establishments and, in the age of mass production and mass marketing, always had to struggle hard in order to compete.

From The Black Experience in America by Coombs, Norman