mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

From The Wall Street Journal

THE FACTS: A new T-Mobile policy aimed at curbing mass marketing texts that don’t meet industry standards is being misrepresented on social media as an effort to censor the messages of everyday people.

From Seattle Times

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times

And the kilns purchased for the program allow Camp Small to make more desirable wood products for companies that do more mass marketing.

From Washington Post

“My forte is mass marketing for big dollars,” he told the Boston Globe.

From Washington Post