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media event

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noun
  1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.
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Origin of media event

First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for media event

media event

noun
  1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012