media event

American  

noun

1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

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media event British  

noun

1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

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Etymology

Origin of media event

First recorded in 1970–75

Example Sentences

"We want to make sure that it is accessible and affordable for fans," Philadelphia Chief Deputy Mayor Vanessa Garrett Harley told AFP at a media event Tuesday.

From Barron's • Apr. 29, 2026

Derek Chisora arrived at a news conference at London's York Hall in an army tank alongside Nigel Farage, but the politician didn't attend the media event.

From BBC • Apr. 2, 2026

To start with the familiar: The example I drove at the media event near San Diego last week felt impressively solid and soundly made, with door slams resonating with Honda’s trademark timbre.

From The Wall Street Journal • Jan. 28, 2026

"We are not at war, but we are no longer at peace either. We must do much more for our own security," Merz told a media event in Düsseldorf this week.

From BBC • Sep. 30, 2025

The unveiling in 1926 of a new opera by the last great Italian composer in the genre, Giacomo Puccini, could fairly be described as a media event on a global scale.

From "The Story of Music" by Howard Goodall