media event

American  

noun

1. a celebration, stunt, spectacle, or other activity carefully orchestrated to attract the attention of the news media.

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media event British  

noun

1. an event that is staged for or exploited by the mass media, whose attention lends it an apparent importance

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Etymology

Origin of media event

First recorded in 1970–75

Example Sentences

These four-seaters — mimicking a Dodge Charger, Mazda RX-Y, Nissan Skyline GT-R and Toyota Supra, all complete with pull-down lap-bars and working taillights — were unveiled at a media event Wednesday.

From Los Angeles Times

More than 50% of the Anaheim theme park’s audience has typically been from California, Thomas Mazloum, president of Disneyland Resort, told reporters during a media event at Disney’s Grand Californian Hotel and Spa.

From Los Angeles Times

“The railhead facility is a critical step in the track-installation process and keeps us on pace to deliver this system smarter, faster and more economically,” Choudri announced at the media event, according to a statement released by Newsom’s office.

From Los Angeles Times

Rather than a coverup, this was a media event.

From The Wall Street Journal

But there are also nooks such as a cave that, while not previewed at a recent media event, will allow visitors to view elephants on their level.

From Los Angeles Times