memetics

American  

[muh-met-iks, mee-] / məˈmɛt ɪks, mi- /

noun

1. the academic study of memes; a theory of how memes spread and evolve within a culture.

---

Example Sentences

The magazine urged readers to “photocopy pages and paste them around your town” – a kind of analogue memetics.

From BBC

Next question: The field of memetics, which Richard Dawkins founded and to which you have contributed, has been sharply criticized.

From Scientific American

This is the key point—memetics is useful and important if it is true that selfish ideas propagate for their own benefit and not for us, the meme machines.

From Scientific American

Other adornments sported by adherents of the movement, such as the skull masks popularized by accelerationists, colonial tri-corner hats and coats, and “operator” style headgear illustrate the movement’s roots in memetics and its ability to draw from varied backgrounds.

From Slate

Attendees could participate in sessions titled “Memetics,” “Crushing Social Media Distortion and Dishonesty,” “To War With Words” and “Social Media Messages that Work.”

From Washington Post