merchandiser

[ mur-chuhn-dahy-zer, -dahy- ]

noun

1. a person or company that buys and sells goods; a merchant or retailer:

   Each year our “vendor village” is full of merchandisers who add to the tournament’s festival-like atmosphere.

2. a person who plans or manages the arrangement and promotion of goods, including location, signage, etc., in a store:

   How the merchandiser of this collection of cookbooks managed to get them all into a single attractive display, I'll never know.

3. a display unit for stores, designed to hold goods of a specific kind:

   The manufacturer has launched a new professional wood screw, with a countertop merchandiser allowing stores to showcase all the screw’s features.

Word History and Origins

Origin of merchandiser¹

merchandise ( def ) + -er ¹( def )

Example Sentences

To secure the rights with the NBA and NFL Players Associations, Bleacher Report has a minimum guarantee deal requiring it sell a certain amount of merchandise in a year, with a percentage of sales going back to those organizations.

From Digiday

It also meant negotiating with vendors to reduce deliveries of store merchandise.

From Fortune

Shoppers have gravitated away from department stores, turned off by often messy stores, incoherent merchandise mixes, and malls in disarray.

From Fortune

A female shopper in a discount retail store failed to scan all of her merchandise at a self-checkout register and fled.

From Washington Post

Besides the live streams, they’re hawking merchandise, like T-shirts, tote bags and the new “Quarantine Tapes” singles collection compiled from their recent sets, which they mostly package and mail out themselves.

From Washington Post

Wilbur Cowan became a shrewd hunter and a successful merchandiser of golf balls but slightly used.

From Project Gutenberg

Related Words

• marketer
• wholesaler