microtargeting

American  

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

1. the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

---

Example Sentences

See Examples For:

microtargeting

Under its previous management, Twitter allowed cause-based advertising with some restrictions, including one that prevented advertisers from using microtargeting to reach specific groups of people.

From New York Times ● Jan. 3, 2023

Since the Cambridge Analytica scandal, the political ads conversation has also been consumed by questions around a technique, known as microtargeting, which utilizes user information to enable precise ad targeting.

From Slate ● May 1, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian ● Feb. 7, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge ● Jan. 7, 2020

Most citizens across the world seem to accept personalization, even microtargeting, in their economic lives.

From Salon ● Oct. 27, 2019