microtargeting

American  

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

1. the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

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Example Sentences

Online advertisers can use microtargeting to pinpoint the segments of users they want to reach.

From New York Times • Oct. 13, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian • Feb. 7, 2020

Wilson argues that microtargeting helps to mobilize voters around certain issues.

From Washington Times • Jan. 31, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge • Jan. 7, 2020

For just a few dollars, they can enjoy the immense reach of social media and their precision tools for microtargeting users by demographics, location, preferences, or political persuasion.

From Slate • Nov. 15, 2019