microtargeting

American

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Online advertisers can use microtargeting to pinpoint the segments of users they want to reach.

From New York Times • Oct. 13, 2020

Both companies’ business models, especially Facebook’s, were built around microtargeting.

From The Guardian • Feb. 7, 2020

Wilson argues that microtargeting helps to mobilize voters around certain issues.

From Washington Times • Jan. 31, 2020

They weren’t microtargeting or saying different things to different people.

From The Verge • Jan. 7, 2020

And Facebook’s authenticity regulation includes its systems of ad customization and microtargeting.

From Slate • Oct. 21, 2019

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023