microtargeting

American  

[mahy-kroh-tahr-git-ing] / ˈmaɪ kroʊˌtɑr gɪt ɪŋ /

noun

1. the practice of issuing advertising intended to selectively appeal to a small group of people based on detailed information about their habits and interests, usually gathered without their knowledge.

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Example Sentences

In their restless last couple of weeks, the Harris campaign has been aggressively microtargeting specific groups with messages custom-tailored to them as they try to find the last few, likely decisive votes from an otherwise frozen contest.

From Slate

Microtargeting - described by Privacy International as the use of personal data “to target you with information and adverts to an unprecedented degree of personalisation” - is not new when it comes to elections.

From BBC

“Microtargeting is intended to be a message as specific as possible,” Levinson said.

From Seattle Times

Under its previous management, Twitter allowed cause-based advertising with some restrictions, including one that prevented advertisers from using microtargeting to reach specific groups of people.

From New York Times

And as he’s become one of the biggest pop stars on the planet, this has required both tremendous skill and a not insignificant amount of faith — in an era of microtargeting and niches that explode into ubiquity, he is choosing a far less assured top-down path.

From New York Times